Unraveling and demystifying the science and art of User Experience (UX), The Great Balancing Act is a hands-on guide to imbibe a design-led approach in today's experience economy
A great guide for both established companies and emerging entrepreneurs
Dinesh Paliwal,
President & CEO, HARMAN International
Bridging the gap between a traditional book and an online tool
Christopher Catterfeld,
CPO & CMO, Iptor Supply Chain Systems
WHAT'S IN THE BOOK
Introduction:
Why Should Design Lead Engineering?
From Ramen Noodles to the Enterprise:
5 Challenges to Applying Design Thinking
The First Step to Business Transformation:
Journeying with your User
Stocking Up Your Toolbox:
UX Techniques
Leveraging Prototyping:
To Fail Fast and Succeed Faster
In Practice:
Letting Design Lead the Way
ABOUT THE AUTHOR
An advocate for user-centric design with over two decades of experience in the industry, Mohan Krishnaraj has a proven track record of enabling UX-led business transformations for blue chip companies across the globe.
